Friday
Dec112015

Only 1% Growth Projected in 2016

The new projections are in and if they’re accurate, it’ll really crush a ton of practices.

Are you aware of the growth rate projected for the chiropractic industry for 2016?

Care to know?

Want to hear the ramifications to individual chiropractors, like yourself?

Most DC’s will be blown away by this and have no idea what it really means. Most will not take action while there is still time.

So here we go. The chiropractic industry is expected to grow a paltry 1% in 2016. Just 1%. This is bad news.

We’ve got quite a few future DC’s in the colleges and many will be graduating all through the next year……..potentially thousands more DC’s in practice.

This means that they’ll begin serving patients as an associate or as a new clinic owner. In other words, they’ll generate more revenue for the chiropractic industry.

Now all in all, you can say, “hey, that’s great. We need more chiropractors.” And I totally agree with that statement. We need more DC’s giving great care to the American population, and they should earn wonderful incomes in the process. You should too.

The challenge is that as the new grads increase the overall income into chiropractic, that pretty much accounts for the 1% increase in projected growth, probably a lot more, which means a number of DC’s will be earning LESS in 2016.

Not good.

I’m NOT saying new grads aren’t wonderful. They are and we need them.

What I am saying is that overall, the average clinic income is very likely to drop in 2016.

Are you prepared for that to occur?

Do you have a plan to guarantee that your practice won’t shrink and instead, it’ll grow in 2016?

2016 is just about here. If you’re just hearing about the projection, you’re a bit, ok, a lot, behind the proverbial 8 ball.

A friendly suggestion is that you take the next three weeks and carefully sculpt a plan for practice growth next year.

The plan needs to be executed in very early January and it needs to be smart.

It also needs to be quite different from what you did in 2015. You can’t solve a problem using the same level of thinking that created the problem (paraphrased Einstein).

The good news is that you do have time to do this now. Block out the time on your calendar while it’s fresh in your mind.

We need chiropractic to grow a lot more in 2016 than a measly 1%, and it starts with YOU and YOUR office, if and only if you’re proactive and get busy.

More next week,

Chris Tomshack DC

CEO HealthSource Chiropractic & Progressive Rehab & Wellness

P.S.  You have time to design a great plan, but you must move quickly, or risk being in reactive mode the entire year, and that’s exhausting.

If you want to learn what NOT to do and shorten your learning curve, go to www.howiwasted.com. I wasted millions of dollars testing ways to increase my practices. I would encourage you not to repeat the mistakes I made…and I made plenty!

 

 

Monday
Dec072015

How I Wasted Millions

Hey there,

You’re about to learn how to make January, February and March, typically three of the slowest months in chiropractic offices, one of the best quarters of the year for your clinic.

No joke.

Most chiropractors refuse to believe this is even possible, let alone believe that they could do this in their office, year after year.

But it wasn’t always this way.

Not by a long shot.

Rewind about 16 years, I’m in practice, very darn busy, but I’m dreading the first quarter of the next year and it isn’t even Christmas yet. I know exactly what will happen to the volume of my 3 associate doctors. It’s not good.

So here I am, I’ve built a huge practice by anybody’s standards but I know winter is coming as is the massive stress of fighting hard to keep ‘the numbers up’ in winter.

I’m depressed. So I got to work to fix the problem, attacking it by relying on my business education. Creating and testing new systems consumed me.

And oh how thing changed, mi amigo. :)

After I developed and perfected what I now call the “Ultimate Marketing Calendar” system, I experienced a huge transformation.

Please understand, I already had in place totally state of the art patient care programs, much more advanced than the docs down the street, so I knew we were great there….more than great, actually.

Since then, we’ve created so many new patients in winter, first in my own 4 practices, then in hundreds of HealthSource clinics nationwide, it amazes me every year.

Yep, there are millions of people out there- a lot of them – and they need our help, and are looking for a better solution to their health needs.

You just need to know where to find them and how to attract them.

There was the one Christmas eve we saw 10 new patients by early closing time, 2:00 pm. And this is in just one office!

Do you know what the best thing is?

The HealthSource system shows you how to systematically use the Ultimate Marketing Calendar, even before you come to HealthSource University, so you can execute the system early and begin to attract more new patients from the start.

I'll tell you the strange way this happened later on. If you’ve read my book, it’s in there.

 

Talk soon,

Chris Tomshack DC

CEO, HealthSource Chiropractic & Progressive Rehab and Wellness

 

P.S. There are two huge lessons that are hidden in this email. In fact, I repeated one of them five times in this email.  It's the key to your success.

P.P.S.  Want to know immediately what NOT to do? I’ll show you how I wasted a huge amount of money.  Go to www.howiwasted.com

Monday
Nov302015

Are early morning or late afternoon workouts better for you?

Well this is an age old question, and if I had one share of Apple stock for every time someone has asked me this question, I’d look forward to more people asking it! Some people like to workout first thing in the dark morning, me included, while some much prefer the late afternoon, after work and before dinner. So which is better for you? What should you do?

Let’s start with the early morning workouts. First, it’s part of your daily disciplines, so it creates a very high level of consistency, meaning your very likely to not miss your workouts. This is HUGE. Second, compelling research indicates you elevate your metabolic burn rate throughout the day, gaining valuable bonus points for fat loss. Third, your body is well rested, since it repaired itself while you slept peacefully. Fourth, since you haven’t eaten since the night before, you may have less fuel to fire your workout. This is specifically why it’s a great idea to consume about 15 grams of protein with some glucose immediately before a weight training session if you’re lifting in the morning. For cardio days, consume water only before training for max fat loss.

What about those evening workouts? Let’s dig in here, too. First, there is a nice body of research that shows that many of us are stronger in the afternoons, helping us lift perhaps more weight for more reps. And isn’t it all about the result! We like to be healthy and we also like to look good, don’t we? Second, you’ve been up for many hours. If you’ve gotten enough sleep, you are totally awake and ready to kill it in the gym. You’ve also eaten throughout the day, so you have sufficient fuel. Third, training after work helps many of us distress and burn off the excitement and stress of the day. Fourth, if you train too late in the evening, you may have trouble shutting it down and getting great sleep.

So what’s the verdict? Should you train in the morning or afternoon? The answer is simple. All in all, it matters very little when you train. What matters is that you do train and that you do it consistently. If you prefer to hit it early, then do it. You like afternoons better? Great, then make it happen. Life is complicated enough. Why worry about when to train. Just put it in your non-negotiable calendar, get your gear on, jump in the car, drive to the gym and Get It DONE!!

Saturday
Oct242015

This is Why It Matters to YOU

The alarm went off at 6 am today. I rolled over and turned it off. I’d already been awake a few minutes, just laying there and thinking about gratitude. And for whatever reason, a mental picture of a long line at Starbucks filled my mind with bright clarity. Weird, huh? Then it clicked.

This morning was my turn to lead our morning huddle. Last night before bed I challenged my subconscious mind to come up with a great topic to discuss at morning huddle, after our stretches. I wanted it to be informational this time – not a head-space thing; to really reflect on some aspect of health that works synergistically with what we do.

All HealthSource offices have a gourmet tea (& usually coffee) station in our reception rooms. There are a number of reasons why we do this, but let’s focus on just one: it’s HEALTHY! Feel free to cut and paste the following, maybe even hand it out to your patients next week. Make sure your tea station is fully stocked!

Benefits of green tea

 1.     Green Tea Contains Various Bioactive Compounds That Can Improve Health: polyphenols like flavonoids and catechins, which function as powerful antioxidants, Epigallocatechin Gallate (EGCG), which has been studied to treat various diseases and may be one of the main reasons green tea has such powerful medicinal properties. It has trace minerals we need.

2.     Compounds in Green Tea Can Improve Brain Function and Make You Smarter: The key active ingredient is caffeine, which is a known stimulant. It consistently leads to improvements in various aspects of brain function, including improved mood, vigilance, reaction time and memory. L-Theanine, which is also present, increases the activity of the inhibitory neurotransmitter GABA, which has anti-anxiety effects. It also increases dopamine and the production of alpha waves in the brain.

3.     Green tea has been shown to boost the metabolic rate and increase fat burning in the short term. In other words, WEIGHT LOSS.

4.     Antioxidants in Green Tea May Lower Your Risk of Various Types of Cancer.

5.     The bioactive compounds in green tea can have various protective effects on neurons and may reduce the risk of both Alzheimer’s and Parkinson’s, the two most common neurodegenerative disorders.

6.     The catechins in green tea may inhibit the growth of bacteria and some viruses. This can lower the risk of infections and lead to improvements in dental health, a lower risk of cavities and reduced bad breath.

7.     Green Tea May Lower Your Risk of Type II Diabetes…this is HUGE!

8.     Green tea has been shown to lower total and LDL cholesterol, as well as protect the LDL particles from oxidation. Observational studies show that green tea drinkers have a lower risk of cardiovascular disease.

9.     Green Tea Can Help You Lose Weight and Lower Your Risk of Becoming Obese

10.  Green Tea May Decrease Your Risk of Dying and Help You Live Longer.

Death of all causes: 23% lower in women, 12% lower in men.
Death from heart disease: 31% lower in women, 22% lower in men.
Death from stroke: 42% lower in women, 35% lower in men.
 
Benefits of Coffee
1. Coffee Can Improve Energy Levels and Make You Smarter
2. Coffee Can Help You Burn Fat
3. The Caffeine Can Drastically Improve Physical Performance, so it’s great before exercise.
4. There Are Essential Nutrients in Coffee
5. Coffee May Lower Your Risk of Type II Diabetes
6. Coffee May Protect You From Alzheimer’s Disease and Dementia
7. Caffeine May Lower The Risk of Parkinson’s
8. Coffee Appears to Have Protective Effects on The Liver
9. Coffee Can Fight Depression and Make You Happier
10. Coffee Drinkers Have a Lower Risk of Some Types of Cancer
 
Oh, here’s me this morning enjoying some Tazo green tea in my nephew’s football team’s 2014 D1 high school state championship team mug. (They’re #1 in Ohio this year again and 7th in the country. (My nephew is the right guard [last year and this year] and he’s 6’3”, 305 lbs. Yes, he receives regular wellness care at HealthSource, so we of course take credit for his D1 full ride scholarship in college next year!!!)
 

Stay Focused!!


Chris Tomshack DC
CEO: HealthSource Chiropractic®  Progressive Rehab ®  & Wellness

Saturday
Oct172015

The Size of Your TV and Your Practice

I read a lot of books. This insatiable habit started way back in grade school, and the seed was planted by my parents. In fact, all my siblings read voraciously. Some of my most relaxed memories are of my parents and me all reading books in the living room. By high school I was consuming Steven King novels like a brain-starved zombie. By college, the mix changed to lots of business and self help books with the odd fiction work tossed in for balance.  I love to read.

One vivid memory I have is when my high school chemistry teacher, a crazy intelligent guy with a PhD, came in for his regular bi-weekly adjustment. He used to love to wear his shirt that had S-P orbitals on it. I never quite understood that concept in his class so he took great pleasure in tormenting me with that shirt. This particular day he had a huge smile on his face when I walked in the treatment room. He also had a rather thick book in his hands. Something was amiss.

He told me that while he was waiting in the reception room (I had a 10 minute policy. If you’re not in a treatment room in 10 minutes, your visit is free.), he got into a keenly interesting discussion with another man about the thick book he was carrying. My teacher told me “I would have never expected to run into anyone anywhere that would have read this particular book. It’s complex. And the very pleasant man in the reception room had read it and understood the material completely. We had a great discussion and it made my day!”

Then he paused for a moment, turned to me and said, “That man was your father!”

Boy did that make me feel good, not to mention proud. Both my Mom and Dad modeled the habit of reading on a daily basis. The lesson took hold in me early on, just like it did in my siblings.

Today, I can be just about anywhere and jump in a conversation that has no relevance whatsoever with what, on the surface, you’d expect me to know about, and that’s because I read. Reading can be a source of knowledge. With Knowledge comes certainty. With certainty comes action and knowledge-based action leads to good decisions. Good decisions in turn lead to a life well lived and resultant happiness.

There’s a wonderful quote by Jim Rohn which states “poor people have big TV’s. Rich people have big libraries.” When we built my house 5 years ago, instead of the usual boring den, we built a library. It’s already just about out of space. In the last 2 months I’ve consumed and learned from 14 more books, and there is literally a huge drawer full of more to be read, plus a stack next to my bed. Books feed your mind. They are a source of not only knowledge and certainty but they can also keep us sharp, able to converse intelligently on a wide array of cool and interesting topics. They make us more interesting.

Have you cultivated the habit of reading on a daily basis? If not, can you commit to at least 5 minutes a day? There are innumerable habits you can engage in that don’t serve you. I’ve got my list. Do you have yours? Why not REPLACE a habit that doesn’t help you with one that does? And what better way to start than to get on Amazon and order a best seller in any genre that lights your fire? Go ahead. Then model the reading habit for your loved ones. You and they will be better because of this first little step that you can take right now.

Stay Focused!