As I’m writing this, the main news story is about Lebron James and conjecture on where he’s going to play basketball next season. You may remember in 2010 when he announced on TV that he was ‘taking his talent to South Beach’. Now that his contract is up, he wants maximum salary. And hey, the guy is good, very good, and we all deserve to earn as much as our talent is worth: no more, no less. That’s called fair exchange and we should all demand it.
Lebron chose to leave Cleveland way back in 2010 and go to Miami in order to win a national championship and to win one at all costs, regardless of what that did to Cleveland or the players, owner and fans. It was all about him, period.
So what does Lebron have to do with chiropractic? Simple. Way too many DC’s and guru’s alike are now preaching and doing only what is best for them, with little to no regard for the patient. Hear me out on this one please. What I mean is that we’ve got boatloads of chiropractors that still use antiquated roller tables and E-stim (which both have negligible value) on just about every patient that walks in the door. Many patients are given highly questionable care plans with no end in sight and couple them with roller tables and e-stim, which are used to primarily increase the ‘case value’ of the patient. Is this right? Is it ethical?
I think not. Plus, it gives chiro’s a bad name. Yet we still, in 2014, have guru’s teaching this tripe! We still, in 2014, have chiropractor’s doling out these ridiculous care plans when there are simple and effective ways to work with our patients that yield results light years ahead of that Model T concept of care.
And don’t get me started on the ‘cash practice’ concept. Maybe that’ll be another email in the future……
Doctors, the 6th need of humans is to do something that is bigger than ourselves. Nowhere do roller tables and e-stim fit into that picture. What does is providing truly the very best care possible that works synergistically with the adjustment to really move into the wellness model of health. It’s the logical evolution of chiropractic. We’ve always called ourselves wellness docs. The time is now to truly take wellness over. BJ knew this 80 years ago and acted on it.
I challenge you: do the very best for your patients. Start today. Questions? Shoot me an email and I’ll get back to you as quickly as possible. All the best this weekend and please, contemplate how to do something bigger than yourself, something that leaves an effect long after you’re gone. Are you doing that now?
BTW: Lebron is headed back to Cleveland……I’m hopeful!!
Sincerely,Chris Tomshack DC CEO HealthSource Chiropractic DrChrisTomshack@healthsourcechiro.com