An amazing member of Team HealthSource, Dr. Lynssey Jepson, forwarded me a short video of Taylor Swift. Lynssey sends me things to look at from time to time, and I greatly respect her opinion, so I always take a good look.
The video shows Taylor wrapping gifts she picked out for some of her fans she read about on social media. She read up on them to find out what’s important to them. First lesson: pay attention to your patients and what’s important to them. They are the reason you have an income.
Then it shows her fans receiving and opening up the gifts. The fans are highly emotional, and rightly so. Most are crying. How many entertainers have done this? How many chiropractors have done this?
Finally, the video follows Taylor as she drives from NY to Connecticut to hand deliver a present to a young mother. The young lady is blown away with the realization that superstar Taylor Swift is actually visiting her and her son. Lesson #2: connect with your patients.
Ms. Swift is a phenomenal success, and at age 25, she is one of the top 10 wealthiest country stars of all time, even though now she’s classified in the pop genre. Success leaves clues. The overriding message here, or lesson #3, is that if you want to be massively successful, focus on the desired outcome. In this case, ask yourself, what do you think Taylor’s desired outcome really is?
Give up? Let me tell you. Taylor wants to really provide outstanding entertainment to the world, thereby actually making it a better place for her having contributed. Yes, she’ certainly got plenty of other desired results, but to reach them, she must strive for her main outcome first. What does this mean to you?
It means that we as chiropractors are entrusted to care for and provide sound wellness advice to millions. We must endeavor to provide the very best to our patients. Roller tables, e-stim, ultrasound and classic massage are NOT providing the very best care and advice…….well, maybe if it was 1970 it would be. But it’s not. It’s 2015. What kind of care do you provide to your patients? State of the art, outcomes based and measurable care or 1970’s chiropractic? Only you can change what’s provided.
I challenge you to this year, in 2015, make the decision to evolve your care programs so that your patients really get the best care possible, better than anyone else in your city can provide. At HealthSource, that’s our mantra: The Relentless Pursuit of Exceptional Care.
Not sure where to start? Email me. I look forward to hearing from you. Oops, almost forgot. Here’s the link: http://www.youtube.com/watch?v=j3yyF31jbKo&sns=em
Here’s to an awesome 2015 that puts the focus 100% on your patients!
Chris Tomshack DC
HealthSource Chiropractic, Inc.