As I’m writing this, the main news story is about Lebron James and conjecture on where he’s going to play basketball next season. You may remember in 2010 when he announced on TV that he was ‘taking his talent to South Beach’. Now that his contract is up, he wants maximum salary. And hey, the guy is good, very good, and we all deserve to earn as much as our talent is worth: no more, no less. That’s called fair exchange and we should all demand it.
Lebron chose to leave Cleveland way back in 2010 and go to Miami in order to win a national championship and to win one at all costs, regardless of what that did to Cleveland or the players, owner and fans. It was all about him, period.
So what does Lebron have to do with chiropractic? Simple. Way too many DC’s and guru’s alike are now preaching and doing only what is best for them, with little to no regard for the patient. Hear me out on this one please. What I mean is that we’ve got boatloads of chiropractors that still use antiquated roller tables and E-stim (which both have negligible value) on just about every patient that walks in the door. Many patients are given highly questionable care plans with no end in sight and couple them with roller tables and e-stim, which are used to primarily increase the ‘case value’ of the patient. Is this right? Is it ethical?
I think not. Plus, it gives chiro’s a bad name. Yet we still, in 2014, have guru’s teaching this tripe! We still, in 2014, have chiropractor’s doling out these ridiculous care plans when there are simple and effective ways to work with our patients that yield results light years ahead of that Model T concept of care.
And don’t get me started on the ‘cash practice’ concept. Maybe that’ll be another email in the future……
Doctors, the 6th need of humans is to do something that is bigger than ourselves. Nowhere do roller tables and e-stim fit into that picture. What does is providing truly the very best care possible that works synergistically with the adjustment to really move into the wellness model of health. It’s the logical evolution of chiropractic. We’ve always called ourselves wellness docs. The time is now to truly take wellness over. BJ knew this 80 years ago and acted on it.
I challenge you: do the very best for your patients. Start today. Questions? Shoot me an email and I’ll get back to you as quickly as possible. All the best this weekend and please, contemplate how to do something bigger than yourself, something that leaves an effect long after you’re gone. Are you doing that now?
BTW: Lebron is headed back to Cleveland……I’m hopeful!!
Sincerely,Chris Tomshack DC CEO HealthSource Chiropractic DrChrisTomshack@healthsourcechiro.com
It’s the first week of July 2014, and chiropractic is an industry in flux, with changes being forced upon it by many forces, most of which is patient driven. And just 2 weeks ago I was talking to a doc that at one time had a million dollar practice. Today it’s less than a third of that, to about $275K. Talk about a massive drop.
The doc wanted to know what happened. And you know it’s a complex question to answer. Because what I saw in his practice was that he hadn’t upgraded ANYTHING in years, especially patient care. I asked him what his life’s purpose was and he did NOT know. Do you know your life’s purpose?
Is it adjusting patients? Can it really be so elemental or is it deeper, much deeper? Give it some thought right now. In one or two sentences, what is your life’s purpose? Take a minute and think about it, maybe even right it down. Don’t worry about getting it perfect.
What did you come up with? Was it easy or difficult? You see, if your life’s purpose is congruent between your values and your beliefs, you will continue to grow. To foster some thought on your part, here’s my life’s purpose: To serve both my creator and others by helping them live better, more impactful and successful lives that achieve their vision.
Can you see how my life’s purpose forces me to continue to grow? Does your purpose force you to grow, to evolve and to become better and better each year? If it does, you will be successful, very successful in much of what you do. If not, stagnation sets in just about every single time. Whenever I see a doc that is struggling, incongruence exists in their lives, effectively putting a cement barrier in front of their path, stopping them cold and leaving them usually wondering why.
So let me just leave you with a short assignment. Write out your life’s purpose. It doesn’t need to be perfect, not by any stretch. Mine changes all the time to one degree or another. That’s ok and normal. What’s important is that you identify your life’s purpose NOW. If you know it, you and your practice can grow for the long haul. If not, gains are short term if at all.
Questions? Shoot me an email (firstname.lastname@example.org) and I’ll do what I can to help. Life is an amazing journey and if we are committed to asking ourselves the question “what’s great about this”, we can evolve and grow throughout our lives.
Have an outstanding day, and I look forward to hearing from you!
Chris Tomshack DC
Click the image below or click this link to view: http://www.youtube.com/watch?v=UtnQA3_3rzU
What’s unusual about the picture below?
Sitting in the sunroom of our house at about 12:45 am early this morning was a quieting experience. Earlier, a wicked thunderstorm swept through, knocking limbs down everywhere. The power went out for a bit. Now it was softly raining and the only other noise present was the occasional stirring of my 112-lb German Shepherd, Star, as she slept at my feet.
I was reading, for a second time, the most profound book on communication I’ve ever read. And I was taking notes for future study and to continue to improve. I started to get tired.
I tip-toed to bed so as not to wake my wife, Lisa. In what seemed like about 2 hours, I was up at 6 am, making the bed and getting ready for the gym. I make the bed as soon as I get up to start the day immediately with a sense of discipline and accomplishment. Then it was off to the kitchen for some BCAA’s and a cup of organic coffee with coconut oil. The day had started right.
It was still raining when I pulled into the gym, ready for a HIT workout. The gym was noticeably empty, with only about a third of the regulars present. There’s always something about poor weather that seems to keep the gym empty. I’ve never understood why, because it’s gonna be bad weather whether or not you’re at the gym……may as well get a workout in, right?
As I looked around the gym, almost all of the regular females were absent. And this is a serious gym, usually packed with people getting in ‘real’ workouts! But you know, rarely do I see what you saw in the picture above.
That’s Dr. Lynssey Jepson, a HealthSource clinic owner in Minneapolis with an amazing story and an amazing life. She and her husband Dr. Kyle, also a very talented HealthSource clinic owner (different practice that he owns and manages but does not practice in) are pursuing and living their dreams.
What’s different about the picture of Lynssey is that you’ll note she is doing a real squat. Not many people do those because they are difficult, even though they yield incredible benefits. You’ll also note she’s pregnant: 6.5 months in her case. And instead of sitting at home feeling uncomfortable and gaining too much weight, she’s pounding out squats in the gym! This is dedication and determination. This is what builds massive success, which is exactly what she and Kyle are achieving.
As H.L. Hunt said “decide what you want. Decide what you are willing to exchange for it. Establish your priorities and get to work.”
Look around you. Are you jazzed about what you see, hear, smell and feel? Are you truly dedicated to continuing to grow yourself in all areas so that you are participating fully in life and playing full out? Or do you go home and camp out in front of the TV to escape reality? It’s totally your choice and you have the power.
Questions? Chiropractic is an absolutely incredible profession and the potential for success is Huge. Looking for more? Shoot me an message and let’s talk about it.
Chris Tomshack DC