This one is short and full of very cool marketing and PR information for YOU. Want to know how to use the media—and in particular social media—to your advantage? Here’s a hint: it’s not by chasing Facebook likes.
See, the news media is finally jumping on the chiropractic bandwagon. Which is great, because they’re usually the last to take heed of cultural shifts. People are finally waking up to what we can do for them, but YOU still have to make sure they know who you’re the expert on chiropractic and wellness care.
This is what HealthSource has been doing and it’s meant a flood of new patients for our clinics. We’ve been pitching stories to local affiliates all over the country through our amazing marketing department, and our docs have been getting tons of new patients from the exposure.
Check out this CBS news story done on one of our clinics, HealthSource of Avon. The story is all about the concerning and growing trend of Text Neck: bit.ly/19AhjkG
The text neck story has also been picked up featuring HealthSource clinics by TV stations in Georgia and elsewhere.
The largest nursing magazine in the country will feature Dr. Sarah Jacobs in Hunstville, Alabama. Nurses make up the 2nd largest segment of chiropractic patients in so many of our clinics.
WBKO radio Boston is producing a story about back pain tips while shoveling snow, featuring HealthSource.
Entrepreneur Magazine recently featured Dr. Brandon Pettke, HealthSource of Burleson: http://www.entrepreneur.com/article/244001
Entrepreneur Mag also did a great interview with me to be published very soon. Yesterday I had an interview with Fortune Magazine. Last week we did one with Max Sports & Fitness Magazine. Both are featuring HealthSource.
These are just to name a few!
This is how you use the media to your advantage. I hope you’re not still chasing “likes” on Facebook or spending time constantly updating your Twitter and Instagram pages. Those resources are for staying connected to your CURRENT patient base…but no matter how witty your latest tweet, it will gain you zero new patients and be zero benefit to your local community.
In order to be successful you MUST stay connected and involve your local community. Engage them with real, current topics that are important to them! That’s the way to improve their lives.
If you are comfortable engaging your local news stations, and are up to speed on text-neck, start contacting local media now! If this isn’t quite your comfort zone contact us to learn how HealthSource helps its owners stay in front of community marketing and serve more patients. In fact, email me now and we can talk all about this.
I also talk all about this in my book, The Ultimate Practice Adjustment, which we’re giving away FREE. All you pay is shipping and handling ($2). If you want to learn about this and everything else I’ve learned building the largest chiropractic franchise in the world, go to www.TheUltimatePracticeAdjustment.com and order it there.
That’s all for this week!
I wish each of you MUCH practice success.
Chris Tomshack, D.C.
CEO HealthSource Chiropractic, Progressive Rehab & Wellness