Good Afternoon to You!
All I can say is ‘WOW’. Last week we held our national convention, which we call SuperCamp. We had about 700 people all together, learning and celebrating. It was simply an awesome experience. The mood was higher than ever before, the excitement was at an all time stratospheric level, and our new membership model MVP Wellness Club was received with massive energy and optimism, especially when the math was explained. The new treatment protocols were greeted and accepted with resounding applause. The protocols show you how to simply and easily take your patients through their entire primary care plan while decreasing your overhead in the process. It’s the first time ‘best practices’ has ever been released in chiropractic on any scale whatsoever. Amazing. Then, your patient is ready to join the MVP Wellness Club.
Success routinely leaves clues. And remember, the successful do what the unsuccessful refuse to do. If you’re not hitting your goals, reread that last sentence please.
Case in point: Dr. Jeff Koepfler, from HealthSource of Toledo Southwest, and I had a really good discussion about 2 months ago at the local HealthSource mastermind. We hold these all over America every 4 months. Dr. Jeff has great energy but was seemingly stuck seeing about 130 patients per week. He wasn’t happy at that number. He developed an action plan. Better, he implemented it.
And then about 3 weeks ago he emails to tell me he not only blew past 130 PV’s, he also broke 200, hitting 203 PV’s in a week, a mere 5 weeks after he implemented his action plan. Success leaves clues.
Ok, one more: Dr. Sean Neaubaur, HS of Chanhassen, texted me Friday before SuperCamp. He told me he’s heard of docs taking their focus off the practice before leaving for events and we wasn’t going to let that happen to his office, which has only been open 1.75 years….not even 2 years old. Instead, he stuck to his action plan, kept implementing and also broke a record the week before SC. He and his team served 278 patient visits that week, in a practice open not even 2 years.
1. Wellness is now a 3.4 Trillion dollar industry. Learn how to provide real wellness care in your office. Hint: maintenance care is not wellness care. They are related, but definitely not one and the same. Wellness is more.
2. Ensure you have treatment protocols that you adhere to on most occasions. Patients are demanding better care. Be that doctor in your community. Provide the very best, not e-stim, roller tables, ultrasound, etc. Be better than that.
3. Recognize that success leaves clues. Not hitting your goals? Then do what successful docs do, like Drs. Jeff and Sean. Get with your mentor and construct your action plan. Mentor? Yep. It’s darn near impossible for the person or team that created a problem to fix it with the same level of thinking. You NEED a mentor.
4. Email me personally if taking you and your practice to the very best is what you desire. Mediocrity is a wasted life. Be what you were born to be. Maximize your skills and talents. Simply reply to this email and I’ll get back to you. Let’s explode this summer, have a blast, really grow your practice AND take a fantastic 2 week vacation.
It’s 80 degrees in Ohio. I hope you all have a phenomenal weekend. Unplug. Don’t check email once the entire weekend. Stop surfing social media this weekend and live in the present! (BTW, the creator of Facebook, Mark Zuckerburg, doesn’t even use Fb. That may tell you something.) Up the fun factor this weekend!!
All the best,
Chris Tomshack DC
HealthSource Chiropractic, Inc.
This one is short and full of very cool marketing and PR information for YOU. Want to know how to use the media—and in particular social media—to your advantage? Here’s a hint: it’s not by chasing Facebook likes.
See, the news media is finally jumping on the chiropractic bandwagon. Which is great, because they’re usually the last to take heed of cultural shifts. People are finally waking up to what we can do for them, but YOU still have to make sure they know who you’re the expert on chiropractic and wellness care.
This is what HealthSource has been doing and it’s meant a flood of new patients for our clinics. We’ve been pitching stories to local affiliates all over the country through our amazing marketing department, and our docs have been getting tons of new patients from the exposure.
Check out this CBS news story done on one of our clinics, HealthSource of Avon. The story is all about the concerning and growing trend of Text Neck: bit.ly/19AhjkG
The text neck story has also been picked up featuring HealthSource clinics by TV stations in Georgia and elsewhere.
The largest nursing magazine in the country will feature Dr. Sarah Jacobs in Hunstville, Alabama. Nurses make up the 2nd largest segment of chiropractic patients in so many of our clinics.
WBKO radio Boston is producing a story about back pain tips while shoveling snow, featuring HealthSource.
Entrepreneur Magazine recently featured Dr. Brandon Pettke, HealthSource of Burleson: http://www.entrepreneur.com/article/244001
Entrepreneur Mag also did a great interview with me to be published very soon. Yesterday I had an interview with Fortune Magazine. Last week we did one with Max Sports & Fitness Magazine. Both are featuring HealthSource.
These are just to name a few!
This is how you use the media to your advantage. I hope you’re not still chasing “likes” on Facebook or spending time constantly updating your Twitter and Instagram pages. Those resources are for staying connected to your CURRENT patient base…but no matter how witty your latest tweet, it will gain you zero new patients and be zero benefit to your local community.
In order to be successful you MUST stay connected and involve your local community. Engage them with real, current topics that are important to them! That’s the way to improve their lives.
If you are comfortable engaging your local news stations, and are up to speed on text-neck, start contacting local media now! If this isn’t quite your comfort zone contact us to learn how HealthSource helps its owners stay in front of community marketing and serve more patients. In fact, email me now and we can talk all about this.
I also talk all about this in my book, The Ultimate Practice Adjustment, which we’re giving away FREE. All you pay is shipping and handling ($2). If you want to learn about this and everything else I’ve learned building the largest chiropractic franchise in the world, go to www.TheUltimatePracticeAdjustment.com and order it there.
That’s all for this week!
I wish each of you MUCH practice success.
Chris Tomshack, D.C.
CEO HealthSource Chiropractic, Progressive Rehab & Wellness
Pam was a 29 year old in seemingly great shape. She looked healthy, acted healthy, was full of energy and had a great outlook. I liked her the first time we met, which was at the third interview with her husband, Adam. She was a keeper!
After Adam was hired, he told me that Pam had a very bad back injury much earlier in life and that her doc told her she needed surgery. She’d been putting it off for years and she was in very bad pain. Often Adam would come home to find Pam in tears from the excruciating and debilitating pain. She tried all kinds of care. Nothing helped except the narcotics, which took the edge off at best. She’d been on them so long she now was dependent on them…and she and Adam both knew and it scared them. They both wanted kids but knew that as long as Pam was taking narcotics, it was too dangerous to try. Adam asked me for advice.
I told him that Americans consume about 80% of the world’s pain pill supply even though we make up only 4.6% of the world’s population. In fact, the CDC estimates that 15,000 people die every year in this country from overdoses involving opioid or narcotic pain relievers. Drug overdose death rates in the United States have more than tripled since 1990 and have never been higher. Vicodin prescriptions, the most popular pain pill in the country, have risen from 112 million in 2006 to 131 million today. Pills are killing 36,000 Americans a year and rising fast. Yep, this shook Adam up. Then we talked about a possible solution.
Since he had just started working for HealthSource, he didn’t have a good handle on our chiropractic and Progressive Rehab® programs for patients just like Pam. We discussed options. Adam went home and talked to Pam. She desperately wanted to try HealthSource, so she went to HealthSource of Avon.
Her problem was bad, real bad. I told them this was going to take some time. They were all in. Pam started care and stuck to it. She got to the point where she could finally ride in a car without terrible pain and thought maybe this was as good as it was going to get. She stopped care for a few months. The pain started coming back so Adam talked to me again. We had a meeting of the minds and he went home and talked to Pam and she re-started care. This was about 1.5 years ago.
Today is Adam’s first day back at work after having taken the last week off to be with Pam after the birth of their first son, Rowen! Pam is doing fantastic. She is out of pain, off all pain pills and has been for about a year and a half. This has changed two lives and created a third. It’ll probably create at least one more new life too!
State of the art care, which is what Progressive Rehab® is all about, delivers exceptional care, far better than what most patients receive in America today. Are you delivering world-class care? It’s not too late. You can evolve your care. We do it every year in HealthSource. Tell you what, go to theultimatepracticeadjustment.com. You can learn more. We have a unique privilege to take care of people in need. Let’s deliver the best possible and propel chiropractic to the top!
All the best to you,
Chris Tomshack DC
HealthSource Chiropractic, Inc
HealthSource: Because everyone deserves world class care!
Adolph Hitler was a crazy, blood thirsty maniac...the embodiment of evil...this much you already knew. Did you also know that he was addicted to cocaine and methamphetamines? He had two different personal physicians. One gave him daily cocaine eye drops to feed that addiction. The other gave him daily methamphetamine injections in addition to B6, iron and glucose. Hmm, administered by his personal physicians, daily. He truly believed this regimen would allow him to live to see global domination of his Third Reich. He thought wrong.
You’ve got to admit, the subject line of this email caught your attention, right? Where’d it come from? Last night I was camped out on my couch reading “Killing Patton” by O’Reilly. It’s a fantastic book steeped in fascinating history. Reading about Hitler’s insane, drug induced daily regimen caused me to lie the book down and think about what most Americans think is a good daily regimen. Worse, I started thinking about the concept of wellness care and how totally messed up that is in America and in most of the world. People look at chiropractors differently than medical doctors. By and large they expect us to know about health, nutrition and wellness.
What are you doing in YOUR clinic to educate your patients about real wellness care? What are you recommending they do for a wellness lifestyle? Do you even address it? Because know this: a maintenance adjustment is good, but you can offer so much more to your patients. You can offer real wellness care. And it’s easy to do.
Imagine what it would feel like for you to have 200 or more patients coming to your clinic once or twice a month for wellness care. Think of how you can impact their lives and the lives of the families. Think of the stress it takes off you because now you don’t have to always be hunting for new patients. 200 wellness patients a month! Feels incredible, doesn’t it? And yes, this is very, very possible in YOUR practice…….IF you know what to do.
Great practices take a great plan. Great practices that also give you freedom, allowing you to check out when you want to takes an outstanding plan with amazing implementation. Every DC is capable of achieving this outcome. This means you.
Tell you what, go online to theultimatepracticeadjustment.com. Read a bit about how it’s done. You really can build a wonderfully successful practice without all the hype, without yelling and screaming, without dogma, without endless treatment plans, without high-pressure sales. Go to: The Ultimate Practice Adjustment
All the best to you,
Chris Tomshack DC
HealthSource Chiropractic: Because Everyone Deserves World-Class Care